With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid…
The post Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies appeared first on RISMedia.