Agents

How Lifelong Learning Cultivates Resilience for Real Estate Agents

No matter what industry you’re in, understanding the brain’s plasticity is key to success and growth. The brain isn’t fixed or static; it’s dynamic and continuously adapts to new experiences and information. I know, “nerd alert”—but stick with me. When it comes to real estate, engaging in ongoing learning sparks new neural connections, leading to… […]

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Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real… […]

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Unlocking Success: The Power of Follow-Up In Recruiting Real Estate Agents

In the competitive realm of real estate, recruiting agents is a pivotal task, and the fortune often lies in the art of follow-up. Changing brokerages is a significant decision, and acknowledging the weight of this transition can make all the difference.  Culture beyond words Show don’t just tell. Use the follow-up process to immerse potential… […]

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Help Your Agents Grow Their Business With Tech Resources

NAR PULSE— Help your agents stay ahead of the curve with the NEW 2024 Technology Trends Webinar, which unveils groundbreaking technology trends that are set to reshape the real estate industry in 2024. Shop today and share with your agents!      Trusted solutions from trusted advisors  Turn to NAR REALTOR Benefits® for vetted solutions that… […]

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Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid… […]

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Do All Agents Really Need Every Marketing Tool?

Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]

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Social Skills: 6 Ways Real Estate Agents Can Harness Instagram’s Power for Local Engagement

Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually engaging way. As one of the most popular platforms amongst the bunch, with nearly 144 million active users in the United States, Instagram can help real estate professionals establish a strong local presence and attract… […]

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5 Ways to Mentor New Agents in Your Office

Your sphere of influence isn’t just your clients, it’s also your agents (if you’re a broker) or teammates (if you’re an agent). When a new agent joins your office, you have an opportunity to make a genuine impact on them by showing them the ropes, which also helps everyone’s overall success. Here are five tips… […]

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CRD Connect: How Agents Can Leverage Short-Form Video on Social Media

The rise of short-form video has revolutionized the way businesses of all kinds connect with their audiences and how consumers consume content. To remain relevant and competitive, businesses have had to adjust and incorporate more video into their social media marketing efforts. How are you using video in your real estate business? According to the… […]

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NAR Certification Helps Agents Support, Understand Military Clients

Though only 7% of this country’s general population are veterans, the National Coalition for Homeless Veterans has found they comprise some 13% of America’s homeless population. The number has decreased significantly over the past decade, but much work remains in the ongoing effort to provide this most basic human need to the individuals who risked… […]

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