Digital

Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid… […]

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Delta Media Launches CRM-based Digital Marketing Platform

Delta Media Group has announced the upcoming launch of a next-generation, CRM-based, all-in-one digital marketing platform, available this fall. In September, Delta Media will launch its new DeltaNET 7 technology that leverages automation and artificial intelligence to create “the most customizable, most automated all-in-one platform in the marketplace,” the company stated. Registration is open for […]

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Guaranteed Rate Names Sanjay Gupta as Chief Marketing Officer and Chief Digital Officer

Guaranteed Rate has announced it has named veteran marketing executive Sanjay Gupta as its new chief marketing officer and chief digital officer. Gupta brings more than two decades of experience leading marketing efforts for some of the most recognized names in financial services, including Bank of America, Allstate and Ally Financial. He most recently served […]

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Q&A Corner: 2021 Real Estate in a Digital Age report

Matt Christopherson, one of the lead authors of Real Estate in a Digital Age, talks about how to use the report, data insights, and the survey results he found most interesting. www.nar.realtor – Research

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Exhausting Home Prices; No Big Digital Push From Covid; Big News For Refi Rates As Adverse Market Fee is Removed

It was big, bad news when it came out last summer. Almost a year later, the 50 basis point “adverse market fee,” which affected a majority of refinance mortgages has been eliminated! Backstory In early August 2020, Fannie and Freddie (who collectively buy or guarantee a vast majority of all mortgages) announced that virtually all […]

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Pending Home Sales Rise Less Than Expected as Inventory Remains Ultra Tight; Rates Recover After Bumpy Start; Digital Lending Speeds Things Up

While the degree to which is happened was somewhat disappointing, pending home sales did snap out of a two-month slump in March . The National Association of Realtors’® (NAR’s) Pending Home Sales Index (PHSI) rose 1.9 percent to 111.3 in March and is now up 23.3 percent compared to March 2020. However, NAR points out […]

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