Marketing
NAR Launches Newest ‘That’s Who We R’ Marketing Campaign
The National Association of REALTORS® (NAR) has unveiled its sixth iteration of the “That’s Who We R” national advertising campaign, offering consumers a first-hand look at what REALTORS® can do for them. The company stated that this year’s advertising campaign will be seen across modern touchpoints, including broadcast and streaming platforms, online and terrestrial audio,… […]
Quick and Easy Marketing Tips For REALTORS®
In real estate, effective marketing is the key to success. As a REALTOR®, implementing savvy marketing strategies can significantly impact your ability to attract potential buyers, showcase properties, and ultimately close deals successfully. We will examine quick and easy marketing tips tailored for REALTORS®. You will see everything from creating a robust real estate marketing… […]
Candace Adams to Lead Panel on Luxury and Upscale Marketing in 2024 at RISMedia’s Real Estate’s Rocking in the New Year
RISMedia is excited to announce that Candace Adams—president and CEO of Berkshire Hathaway HomeServices New England, New York and Hudson Valley Properties—will be heading up an industry-leading panel of real estate experts at the company’s 2024 Real Estate’s Rocking in the New Year virtual event on Thurs., Jan. 11, 2024. Click here to register! Adams’… […]
Rocket Companies Announces New Chief Marketing Officer
Rocket Companies, the parent company of Rocket Mortgage, recently announced that Jonathan Mildenhall has been appointed the company’s first-ever chief marketing expert. Mildenhall—an internationally recognized marketing leader with decades of experience—boasts a prolific resume in the world of corporate marketing. After working at several firms in his native England from 1993 to 2007, he joined… […]
Lone Wolf Launches Agent Marketing Center
Lone Wolf Technologies, a real estate software company, has announced the launch of an all-new agent marketing center—made to connect the solutions real estate agents use every day. According to a release, the Lone Wolf agent marketing center is a unique, connected platform that brings together the disparate tools that real estate agents need to… […]
Empty to Occupied: Marketing Must-Dos to Rent a Property Faster
As a property manager, you understand that time is of the essence when it comes to renting out your properties. One of the most powerful tools at your disposal is high-quality photography. With the advent of smartphones and affordable cameras, property managers can now take their own property photos. However, there’s more to it than… […]
Do All Agents Really Need Every Marketing Tool?
Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]
The Anatomy of a Marketing Budget
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the strategy behind bringing a listing to market and securing an offer is… […]