Marketing
Delta Media Launches CRM-based Digital Marketing Platform
Delta Media Group has announced the upcoming launch of a next-generation, CRM-based, all-in-one digital marketing platform, available this fall. In September, Delta Media will launch its new DeltaNET 7 technology that leverages automation and artificial intelligence to create “the most customizable, most automated all-in-one platform in the marketplace,” the company stated. Registration is open for […]
Don’t Be That Person With Email Marketing
Good agents know that it’s essential to connect with their audience, keep them engaged, and provide helpful content that resonates. Great agents actively nurture their sphere of influence through email marketing. There are definite dos and don’ts for email newsletters. It’s frustrating to put time and effort into an email blast that goes unopened. DO […]
Guaranteed Rate Names Sanjay Gupta as Chief Marketing Officer and Chief Digital Officer
Guaranteed Rate has announced it has named veteran marketing executive Sanjay Gupta as its new chief marketing officer and chief digital officer. Gupta brings more than two decades of experience leading marketing efforts for some of the most recognized names in financial services, including Bank of America, Allstate and Ally Financial. He most recently served […]
Bright MLS Strengthens Leadership Team with New Chief Marketing Officer
Bright MLS has announced that real estate veteran innovator Amit Kulkarni has joined the company’s executive leadership team as chief marketing officer to lead the company’s integrated marketing and brand strategies. The appointment comes at a time of unprecedented demand and influx of investments in real estate technology, the firm stated. Brian Donnellan, president and […]
The Keys to Marketing a Luxury Estate in a Highly Desirable Neighborhood
Doreen Alhadeff Built in 1905, and listed for a cool $ 7 million, a Seattle mansion in the desirable Queen Anne neighborhood requires an expert real estate professional to list and sell such a significant property. Concierge Auctions, the largest luxury real estate auction marketplace in the world, is selling the home in partnership with […]
4 Marketing Tactics Successful Agents Are Using…Now
Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses. 1. Leverage Geography Use different location tags (neighborhood, etc.) on Instagram. When you alternate your location tags, it is a quick and easy way to reach […]
CRM, Marketing, Fraud Products; Mortgage Apps Move Higher; LO Jobs
Posted To: Pipeline Press Tom Petty sang, “There’s somethin’ good comin,’ just over the hill, somethin’ good comin’, I know it will. And I’m in for the long run, wherever it goes, ridin’ the river, wherever it goes .” Lenders always walk a knife-edge between wanting good economic times for their customers, and having them […]