Marketing
Do All Agents Really Need Every Marketing Tool?
Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]
The Anatomy of a Marketing Budget
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the strategy behind bringing a listing to market and securing an offer is… […]
Webinar Recap: Top Real Estate Marketing Tools to Help You Sell More Homes
In the latest RISMedia webinar—“Top Real Estate Marketing Tools to Help You Sell More Homes”—panelists Riezl Baker, an award-winning luxury REALTOR® at Luxury Lake Oconee Real Estate Group; Sam Neumann, a Denver REALTOR® with Keller Williams Integrity Real Estate; and Stephanie Alfonso, the senior director of Sales Enablement and Field Education at Elm Street Technology,… […]
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]
4 Ways To Shift Your Real Estate Marketing in Autumn
October has rolled in, but 2023 isn’t over yet. That said, if you’re looking for a business pivot, a new season is as good a time as any. Autumn is the season of change and renewal, after all. Here are some ways you can get your business into the Fall spirit, and even win you… […]
Broker Marketing Kits Essential to Agent Success
With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up with ways to capture the attention of potential buyers and sellers. From GPS-enabled digital ads to interstate highway billboards, the noise of modern marketing is all around us, but as with everything else in real… […]
BCI Flat Again as Brokers Ramp Up Spring Marketing
Stay the course. That appears to be the choice of brokers all over the country leading into a stratified, potentially shaky spring market, as RISMedia’s gauge of broker sentiment, the Broker Confidence Index (BCI), has remained essentially unchanged since January, with real estate business leaders moving with cautious optimism through March. After a huge jump… […]
Getting the Word Out: Shedding Light on Women’s Marketing Priorities
In 2022, RISMedia conducted an extensive, proprietary marketing study, surveying thousands of agents and brokers to find out how real estate professionals put their brands, listings and expertise out into the world. Delving into everything from budgets to preferred channels, the study, which was designed to encompass a huge swath of variables, unearthed insights into… […]
Creative Marketing Ideas to Move Your Listings Faster
WHAT: In today’s fierce real estate market, marketing can make or break a deal. Having an effective and creative marketing strategy is an absolute must for agents. At the end of the day, no matter how many leads you have, converting those homebuyers into homeowners is the ultimate goal. In this webinar, panelists will discuss […]