Marketing

Social Skills: AI Tools to Take Advantage of in Your Marketing

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As AI continues to evolve, its applications to business continue to grow and find new ways to advance. Not only can AI be used for the more complicated… […]

Continue Reading

Social Skills: The Basics of Building a Social Media Marketing Plan

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As we shift into 2025, and the digital world continues to grow and change, social media is undeniably still one of the most influential marketing tools for real… […]

Continue Reading

Team Tactics: Bringing Fall Marketing to Your Team

REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. While marketing a team can be a bit of a different animal, tactics like seasonal marketing are tried and true, and can’t be ignored. The power of seasonally marketing cannot be… […]

Continue Reading

FBS Provides New MLS Specific Marketing Service

FBS has announced a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing and communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. Combining decades of… […]

Continue Reading

Social Skills: Fall Into Seasonal Marketing

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. While it might be… […]

Continue Reading

Top 3 Overlooked Marketing Tactics Every Listing Agent Should Use

Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough to set you apart in an ever-changing and competitive real estate landscape.  Let’s explore three modern marketing strategies that can help you secure more listings in today’s real estate market. Live-hosted virtual tours Research shows that 97%… […]

Continue Reading

Social Skills: Harnessing the Marketing Power of Industry Events

Photo credit: AJ Caneria  Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As a real estate professional, attending industry events like RISMedia’s 2024 CEO & Leadership Exchange offers unlimited opportunities to expand your network and elevate… […]

Continue Reading

Social Skills: How to Heat up Your Marketing This Summer

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Summer is here, and it’s well known for its housing market boom that will bring everyone some new, much-needed business. While the boom affects everyone, marketing is always… […]

Continue Reading

Exploring the Shift Toward In-House Marketing Teams

More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis, RISMedia’s 2024 Agent & Broker Marketing Study found.  Drilling down further, the study also found that the average size of an in-house marketing team nearly doubled between 2022 and 2023… […]

Continue Reading

Social Skills: How to Refocus Your Social Media Marketing if TikTok Gets Banned

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As the TikTok ban looms—with the Protecting Americans from Foreign Adversary Controlled Applications Act now signed into law and in motion—there’s many in the real estate industry that… […]

Continue Reading