Marketing
HomeSmart Launches New MLS-Integrated, Feature-Packed Marketing Platform
HomeSmart has announced the launch of its all-new Marketing Design Center, a refresh on its marketing platform serving 25,000 agents and brokers coast-to-coast. HomeSmart stated that the new release takes the decade-old MLS-integrated marketing system and updates it, leveraging the latest innovations in AI and automation to deliver a powerful but agent-friendly print and digital… […]
Team Tactics: Bringing Fall Marketing to Your Team
REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. While marketing a team can be a bit of a different animal, tactics like seasonal marketing are tried and true, and can’t be ignored. The power of seasonally marketing cannot be… […]
FBS Provides New MLS Specific Marketing Service
FBS has announced a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing and communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. Combining decades of… […]
Exploring the Shift Toward In-House Marketing Teams
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis, RISMedia’s 2024 Agent & Broker Marketing Study found. Drilling down further, the study also found that the average size of an in-house marketing team nearly doubled between 2022 and 2023… […]