Agents

How Dual-Licensing in Real Estate and Mortgage Services Can Boost Agents’ Earnings by Almost 50%

When building an e-commerce shop, you don’t waste time creating payment rails—you turn to Shopify, which has already built that infrastructure. This allows you to focus on what makes your brand unique. Realfinity is bringing this same approach to real estate professionals, providing the infrastructure for agents looking to seamlessly offer mortgage services. Embedded finance:… […]

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Agents Nationwide Feel the Pain for Those Who Lost Homes in L.A. Fires

As tragic and horrifying as the fires consuming homes and other buildings in various areas of greater Los Angeles have been for everyone across the country and around the world to behold, there’s perhaps an even deeper poignancy for those in the real estate industry. Agents and brokers whose careers are built around helping to… […]

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From ‘Menu of Services’ to Settlement Backstory, Brokers and Agents Share Adjustments

Woodbury, New York—Two heads are almost always better than one when facing uncertainty. When facing a lot of uncertainty—for instance, when a parade of class-action lawsuits upend century-old precedent in how your industry operates—it might be better to get as many experienced minds together as possible. That was the idea at the Long Island Board… […]

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Level-Up Your Leadership: How to Lead Agents in Fraught Times

In today’s unprecedented times for residential real estate, leadership matters more than ever. Real estate leaders will share new strategies for leading in turbulent times in a special session at RISMedia’s CEO & Leadership Exchange being held Sept. 4-6 at the Mayflower Hotel in Washington, D.C. Click here to register now! The session, titled, “Level-Up… […]

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How Lifelong Learning Cultivates Resilience for Real Estate Agents

No matter what industry you’re in, understanding the brain’s plasticity is key to success and growth. The brain isn’t fixed or static; it’s dynamic and continuously adapts to new experiences and information. I know, “nerd alert”—but stick with me. When it comes to real estate, engaging in ongoing learning sparks new neural connections, leading to… […]

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Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real… […]

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Unlocking Success: The Power of Follow-Up In Recruiting Real Estate Agents

In the competitive realm of real estate, recruiting agents is a pivotal task, and the fortune often lies in the art of follow-up. Changing brokerages is a significant decision, and acknowledging the weight of this transition can make all the difference.  Culture beyond words Show don’t just tell. Use the follow-up process to immerse potential… […]

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Help Your Agents Grow Their Business With Tech Resources

NAR PULSE— Help your agents stay ahead of the curve with the NEW 2024 Technology Trends Webinar, which unveils groundbreaking technology trends that are set to reshape the real estate industry in 2024. Shop today and share with your agents!      Trusted solutions from trusted advisors  Turn to NAR REALTOR Benefits® for vetted solutions that… […]

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Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid… […]

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Do All Agents Really Need Every Marketing Tool?

Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]

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