Team Tactics: 4 Things Your Team Should Be Branding, and 2 You Shouldn’t

In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with success in the real estate business. At the same time, some take a “more is better” approach and seek to scrawl their logo, name, catchphrase or company on every billboard or knickknack they can get…

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