Tactics
Team Tactics: Branding Your Team as Hyperlocal Experts
As REALTORS®—especially to be a successful real estate team—it’s important to keep up on the latest trends and news in the housing market to stay informed for your clients, as they often turn to you for expertise and knowledge. Branding your team as market experts is great for your marketing and attracting clients, but you… […]
Team Tactics: Taking Advantage of Team Coaching
Coaching is a valuable tool that offers numerous benefits to agents and brokers, let alone teams. Working in real estate requires constant education and development to be at the top of your game, and coaching provides an easy way to pursue this. Hiring a coach can allow team members to grow and flourish within their… […]
Team Tactics: Using Your Team’s Instagram for Local Engagement
Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually engaging way. As one of the most popular platforms amongst the bunch, with nearly 144 million active users in the United States, Instagram can help real estate professionals establish a strong local presence and attract… […]
Ask the Newsmakers: Business-Building Tactics to Succeed in a Round-the-Clock Industry
Choosing a career in real estate means committing to the job outside of the traditional nine-to-five timeframe Monday through Friday. The everyday tasks of an agent are numerous—from getting a listing, showing off houses to touching base with clients—and if you want to succeed, you need to relentlessly juggle multiple clients. However, the job doesn’t… […]
Team Tactics: 5 Things to Do After a Deal Falls Through
A sale on your team fell through. Maybe the buyer reneged on their offer, maybe the seller changed their mind. Whatever the case, your team now has the fallout to manage. A setback like this can sting, especially if it was a weeks-long process that now feels for naught. However, any business experience—even a failure—is… […]
4 Marketing Tactics Successful Agents Are Using…Now
Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses. 1. Leverage Geography Use different location tags (neighborhood, etc.) on Instagram. When you alternate your location tags, it is a quick and easy way to reach […]