Social
Social Skills: 5 Social Media Red Flags Every Agent Should Avoid
While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation. Explore these… […]
Social Skills: How to Take Advantage of Client Reviews and Referrals
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Real estate has always been a social business. Before the internet and social media, a REALTOR’S® marketing has always heavily relied on word of mouth and in person… […]
Social Skills: Storytelling in Real Estate—Crafting Compelling Narratives for Success in 2024
As the real estate industry continues to evolve, so do the strategies that set successful agents apart. This year, one of the key differentiators is the ability to weave captivating narratives that not only generate leads, but help do the ultimate task for agents—sell homes. The term ‘storyteller’ has become synonymous with real estate in… […]
Social Skills: Branding Yourself as a Hyperlocal Expert
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As REALTORS®, it’s important to keep up on the latest trends and news in the housing market to stay informed for your clients, as they often turn to… […]
Want to Be a Celebrity REALTOR® on Social Media? Here’s How.
You’ve seen your fellow REALTOR® post their listings on social, give the home tours, share their tips, and get the followers. Lots of them. And then from there, they score speaking gigs, earn sponsorship opportunities, snag spots as television contributors, maybe even get their own show. Suddenly they’re not just selling houses. They’re stars. Making… […]
Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies
With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid… […]
Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence
As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… […]
Social Skills: Turn Yourself Into a Marketing Department of One
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being a REALTOR® means you are running your own business. While in most businesses, there will be an entire department dedicated to running the marketing, for REALTORS®, you… […]
Social Skills: Get Spooky to Connect With Your Community
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Connecting and participating in your community is a key factor in a successful marketing and business when working in the real estate industry. Being a REALTOR® is akin… […]
Social Skills: 6 Ways Real Estate Agents Can Harness Instagram’s Power for Local Engagement
Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually engaging way. As one of the most popular platforms amongst the bunch, with nearly 144 million active users in the United States, Instagram can help real estate professionals establish a strong local presence and attract… […]