Business
Real Estate Agents: Use a Proven System to Build Your Brand and Grow Your Business
With the rapidly changing financial market, it is not surprising that real estate agents and their customers may feel on edge. That’s why it’s important to have a system in place to market your business and stand out as the confident professional your leads and clients need. Using a proven system like Buffini & Company’s… […]
5 Ways to Market Your Business More Effectively
Repeat clients and referrals are vital, but equally so is reaching new customers to keep your market reach expanding. Here are five ideas to bear in mind when crafting advertisements for your business. Know who you should be marketing to Before you start writing up or commissioning ad copy, think about who you are trying […]
4 Reasons It Pays to Work With a Family-Owned Business
If you had to choose a real estate technology solution from three different firms—one company is VC-funded, the other listed on Wall Street and the third family-owned—who would you pick? Clearly, you would need more information…but in this case, the best choice may not be the obvious one. However, the choice is easy. I’ve been […]
Your Sphere: The Fastest and Most Consistent Way to Earn Business
As a team leader and coach with Workman Success Systems, one of the recurring challenges I hear from agents is that the market is being inundated with new agents. Listing inventory is already lean, and every prospect seems to already “know” an agent. This is not a new phenomenon, however, and competing with other agents […]
Communicate Like Your Business Depended On It
Some people are born excellent communicators, but for the rest of us, it is something we have to work at. As a real estate agent, your livelihood depends on your communication skills. A typo could cost your client the house of their dreams or alienate a potential client. Navigating the nuances of communication in a […]
Improve Your Business With Virtual Resources
Refining your skills while learning new ones is paramount to leading a long and successful career as a real estate agent. As the industry has embraced the virtual environment, the opportunities to tune into dozens of online training events monthly or weekly have grown dramatically in the past two years. You’ve likely seen predictions and […]
How to Manage Negative Online Reviews for Your Real Estate Business
Online reviews are essential for today’s real estate professionals. Whether you are a lone agent or you run an entire brokerage, your reputation and those of your agents are imperative to your day-to-day business. In fact, these reviews can affect not just gaining new leads and clients, but the relationships with your existing clients. But […]
Freddie Mac Business Activity Slowed in April
Freddie Mac reported this week that its total mortgage portfolio increased at an annualized rate of 13.2 percent in April compared to a 27.2 percent gain in March. The portfolio balance at the end of the period was $ 2.785 trillion compared to $ 2.927 trillion the prior month and $ 2.434 trillion a year […]