Agent
Taking a Closer Look at Attorney Contingencies Vs. Agent Commissions
The recent antitrust lawsuit inadvertently highlighted something interesting during the trial. The plaintiffs’ attorney successfully argued that the whole real estate industry engaged in collusion and price-fixing. As real estate professionals, we know that isn’t true, right? Here’s the interesting part: Those attorneys who will be paid on contingency literally make their money in exactly… […]
Nurturing Agent Retention in Challenging Real Estate Times
In the realm of real estate, we find ourselves navigating through turbulent waters. The news media paints a gloomy picture, with low inventory and higher-than-normal mortgage rates creating an atmosphere of uncertainty. Oh, and the lawsuit too. In this challenging market, it’s crucial for real estate brokers to focus on agent retention and keep the… […]
Lone Wolf Launches Agent Marketing Center
Lone Wolf Technologies, a real estate software company, has announced the launch of an all-new agent marketing center—made to connect the solutions real estate agents use every day. According to a release, the Lone Wolf agent marketing center is a unique, connected platform that brings together the disparate tools that real estate agents need to… […]
Broker Marketing Kits Essential to Agent Success
With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up with ways to capture the attention of potential buyers and sellers. From GPS-enabled digital ads to interstate highway billboards, the noise of modern marketing is all around us, but as with everything else in real… […]
Acclaimed Coach Sherri Johnson to Lead Expert Panel on Agent Training
In today’s dynamic real estate market, agents must stay up-to-date on a range of new challenges, from shifting industry trends to the financial markets to inventory issues and most important, the demands of today’s home-buyers and sellers, to name a few. The one constant in the ever-changing world of real estate? Not just agent training,… […]
5 Tips for Building Your Personal Brand as a Real Estate Agent
Real estate agents need a competitive edge in the market, and that can come from creating a strong personal brand. It should showcase who you are, what you stand for and why clients should want to work with you. Even if you’re an established real estate agent, you should consistently revisit your brand positioning to… […]
4 Ways to Rethink and Boost Your Transparency as an Agent
Navigating the housing market can be complex regardless of the market cycle, which means agents not only need to understand what is happening around them, but also be able to communicate that to consumers who are looking for guidance. As such, transparency with clients should remain top of mind for agents looking to nurture their… […]
THE PLAYBOOK: Deciding to Be a Buyer’s or Seller’s Agent
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every other Thursday for another addition to the series. If you’re a new… […]
Succeeding as a New Agent, Even in a Recession
As a new agent, you’re excited to start selling homes. But you may also be feeling anxious about the real estate market slowing down, interest rates and inflation rising, and talk of a recession. That’s why it makes sense to invest in your career now. The Buffini & Company 100 Days to Greatness® real estate… […]
Commissioned Study Shows That ‘Decoupling’ Agent Commission Is a Bad Bet for Consumers
What would happen if homebuyers were required to pay their real estate agents directly? That question may likely be on many people’s minds as several lawsuits aimed at the real estate commission structure persist. A recent study looked at the potential implications of indulging the proposed “decoupling” of agent compensation. It paints a bleak picture, […]