Agent
4 Surefire Ways to Convince Potential Clients to Sign a Buyer Agent Contract
You’re comfortable in the knowledge that as a real estate agent you’re a pro’s pro. Until recently, you didn’t have to discuss with hopeful homebuyers precisely what your compensation would be. Now you do. What’s important is to communicate your value and what you will do for them, but what’s even more vital is to… […]
Taking a Closer Look at Attorney Contingencies Vs. Agent Commissions
The recent antitrust lawsuit inadvertently highlighted something interesting during the trial. The plaintiffs’ attorney successfully argued that the whole real estate industry engaged in collusion and price-fixing. As real estate professionals, we know that isn’t true, right? Here’s the interesting part: Those attorneys who will be paid on contingency literally make their money in exactly… […]
Nurturing Agent Retention in Challenging Real Estate Times
In the realm of real estate, we find ourselves navigating through turbulent waters. The news media paints a gloomy picture, with low inventory and higher-than-normal mortgage rates creating an atmosphere of uncertainty. Oh, and the lawsuit too. In this challenging market, it’s crucial for real estate brokers to focus on agent retention and keep the… […]
Lone Wolf Launches Agent Marketing Center
Lone Wolf Technologies, a real estate software company, has announced the launch of an all-new agent marketing center—made to connect the solutions real estate agents use every day. According to a release, the Lone Wolf agent marketing center is a unique, connected platform that brings together the disparate tools that real estate agents need to… […]
Broker Marketing Kits Essential to Agent Success
With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up with ways to capture the attention of potential buyers and sellers. From GPS-enabled digital ads to interstate highway billboards, the noise of modern marketing is all around us, but as with everything else in real… […]
Acclaimed Coach Sherri Johnson to Lead Expert Panel on Agent Training
In today’s dynamic real estate market, agents must stay up-to-date on a range of new challenges, from shifting industry trends to the financial markets to inventory issues and most important, the demands of today’s home-buyers and sellers, to name a few. The one constant in the ever-changing world of real estate? Not just agent training,… […]
5 Tips for Building Your Personal Brand as a Real Estate Agent
Real estate agents need a competitive edge in the market, and that can come from creating a strong personal brand. It should showcase who you are, what you stand for and why clients should want to work with you. Even if you’re an established real estate agent, you should consistently revisit your brand positioning to… […]
4 Ways to Rethink and Boost Your Transparency as an Agent
Navigating the housing market can be complex regardless of the market cycle, which means agents not only need to understand what is happening around them, but also be able to communicate that to consumers who are looking for guidance. As such, transparency with clients should remain top of mind for agents looking to nurture their… […]
THE PLAYBOOK: Deciding to Be a Buyer’s or Seller’s Agent
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every other Thursday for another addition to the series. If you’re a new… […]