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How Real Estate Team Leaders Can Gain a Competitive Edge
While there are numerous factors that go into leading a successful real estate team, one that you absolutely must utilize is a value proposition. Identifying your value proposition and putting it into action will make your business stand out and keep your agents happy, productive and loyal. It’s an essential component in taking your team […]
A Culture of Training: The Secret to a High-Producing Real Estate Team
Many successful agents start a real estate team with enthusiasm and drive, but then face confusion and uncertainty as they get going. How do you go from being a high producer to a strong leader? How can you feel confident that your agents will treat people as you would, establish a strong referral network and […]
Ramping Up for Real Estate’s Busy Season
Spring is here, and with summer just around the corner, the real estate market is shifting into high gear. As a busy real estate agent heading into the busiest time of the year, you’re always looking for ways to optimize your time—and save money. The REALTOR Benefits® Program can help by bringing savings and unique […]
Let’s Get Personal: How to Elevate Your Real Estate Customer Service Skills
Real estate has—and always will be—a customer-first industry. Customer service is the backbone of real estate; it could be the difference between landing future referrals and losing out on repeat clients. With people more connected to industry information, including the state of the economy, interest rates, supply chain’s effects on pricing, inventory availability and more, […]
Cybersecurity and Real Estate
As more and more real estate transactions take place online and through email, it has become even more important for real estate professionals to implement best practices to stay cybersecure. www.nar.realtor – Real Estate Story Ideas
Advice from the Top: ERA Brokers, Executives Offer Insight Into Advancing Women’s Leadership in Real Estate
In celebration of Women’s History Month, ERA Real Estate’s Hera Society, the brand’s dedicated group focused on advancing women leadership within the affiliated network and the industry, recently hosted a roundtable discussion to uncover actionable insights to advance greater inclusion for women in real estate leadership. Representing more than 130 years of collective real estate […]
Why Post-Sale Relationships Are Key to Becoming a Successful Real Estate Agent
In the competitive world of real estate, your client interactions shouldn’t end when you close a sale. To really grow your business and sustain success, you need to maintain consistent contact with clients even after you hand them the keys. Think of your closed transactions as the beginning of lifelong relationships—relationships that will keep your […]
War in Ukraine Rattles Real Estate
The images spread across social media and broadcast by television networks out of Eastern Europe have shocked and frightened many: columns of tanks stretching dozens of miles, burnt-out cars and craters marring city streets, men and women in civilian clothes crouched behind sandbags. It is not that the last decade has lacked conflict and war—from […]
Becoming Agents of Change to Combat Bias in Real Estate
While the terms “bias” and “discrimination” tend to evoke mixed emotions among real estate professionals, they’re also two challenges that industry leaders are working to overcome. One way to accomplish this goal is through accountability, culture change and training, says Bryan Greene, vice president, policy advocacy at the National Association of REALTORS® (NAR). Greene has […]
Commentary: 8 Things Your Real Estate Clients Expect From You
Without accounting for your real estate clients’ common needs and expectations, you might be underperforming and risk losing their business. Here are eight things your real estate clients are expecting from you as their real estate professional: Be available. Make yourself available to your clients as often as possible. Even if you cannot answer right […]