Media
Social Skills: The Basics of Building a Social Media Marketing Plan
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As we shift into 2025, and the digital world continues to grow and change, social media is undeniably still one of the most influential marketing tools for real… […]
NAR, the Media and Republican Politics—What Is the APOA, and Why Is It Controversial?
Does the National Association of REALTORS® (NAR) secretly support conservative causes unrelated to housing? That is the question put forth in a recent New York Times article, which highlighted a relatively obscure entity created by NAR that has paid grants (totalling almost $ 14 million) to various non-housing advocacy groups, including some that oppose abortion […]
WATCH: Putting the Social Back Into Social Media
When it comes to social media planning, some agents may feel overwhelmed, or even intimidated, before they even start. But, just like any other real estate business task like cold calling, door knocking or email marketing, having a routine and sticking to a well thought out plan can help turn this daunting task into one… […]
Social Skills: Mastering Social Media Trends to Stay Ahead in Real Estate
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s dynamic social media landscape, trends evolve faster than a market listing. Staying ahead of the curve is more than just a good strategy—it’s essential for survival.… […]
Social Skills: How to Refocus Your Social Media Marketing if TikTok Gets Banned
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As the TikTok ban looms—with the Protecting Americans from Foreign Adversary Controlled Applications Act now signed into law and in motion—there’s many in the real estate industry that… […]
Social Skills: 5 Social Media Red Flags Every Agent Should Avoid
While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation. Explore these… […]
Want to Be a Celebrity REALTOR® on Social Media? Here’s How.
You’ve seen your fellow REALTOR® post their listings on social, give the home tours, share their tips, and get the followers. Lots of them. And then from there, they score speaking gigs, earn sponsorship opportunities, snag spots as television contributors, maybe even get their own show. Suddenly they’re not just selling houses. They’re stars. Making… […]
Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence
As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… […]
CRD Connect: How Agents Can Leverage Short-Form Video on Social Media
The rise of short-form video has revolutionized the way businesses of all kinds connect with their audiences and how consumers consume content. To remain relevant and competitive, businesses have had to adjust and incorporate more video into their social media marketing efforts. How are you using video in your real estate business? According to the… […]
New Year, New Strategy: An Agent’s Guide to Social Media in 2023
In today’s digital-focused world, social media is a critical tool for real estate agents to have in their arsenal. From networking with industry experts and connecting with your sphere of influence, to showcasing your listings and highlighting your expertise, having a strong social media strategy is key to finding success in your business. In RISMedia’s… […]