Media

Social Skills: How to Refocus Your Social Media Marketing if TikTok Gets Banned

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As the TikTok ban looms—with the Protecting Americans from Foreign Adversary Controlled Applications Act now signed into law and in motion—there’s many in the real estate industry that… […]

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Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these… […]

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Want to Be a Celebrity REALTOR® on Social Media? Here’s How.

You’ve seen your fellow REALTOR® post their listings on social, give the home tours, share their tips, and get the followers. Lots of them. And then from there, they score speaking gigs, earn sponsorship opportunities, snag spots as television contributors, maybe even get their own show. Suddenly they’re not just selling houses. They’re stars. Making… […]

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Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence

As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… […]

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CRD Connect: How Agents Can Leverage Short-Form Video on Social Media

The rise of short-form video has revolutionized the way businesses of all kinds connect with their audiences and how consumers consume content. To remain relevant and competitive, businesses have had to adjust and incorporate more video into their social media marketing efforts. How are you using video in your real estate business? According to the… […]

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New Year, New Strategy: An Agent’s Guide to Social Media in 2023

In today’s digital-focused world, social media is a critical tool for real estate agents to have in their arsenal. From networking with industry experts and connecting with your sphere of influence, to showcasing your listings and highlighting your expertise, having a strong social media strategy is key to finding success in your business.  In RISMedia’s… […]

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How to Leverage 4 Effective Social Media Platforms for Advertising

Social media advertising is a must if you wish to stand out from the competition, drive people to your site, gain more visibility to your listings and boost revenue. Leaning on organic searches saves you money, but isn’t always reliable or sustainable. Used effectively, advertising across social media platforms can increase your conversion rate with […]

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Delta Media Launches CRM-based Digital Marketing Platform

Delta Media Group has announced the upcoming launch of a next-generation, CRM-based, all-in-one digital marketing platform, available this fall. In September, Delta Media will launch its new DeltaNET 7 technology that leverages automation and artificial intelligence to create “the most customizable, most automated all-in-one platform in the marketplace,” the company stated. Registration is open for […]

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Get the Most Out of Your Educational Social Media Content

When it comes to leveraging social media to drum up business in the new year, providing content that educates your audience on real estate is a great way to promote and build trust in your brand. With access to market data and other valuable information, agents can build a winning digital marketing strategy to package […]

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Leveraging Social Media to Improve Brand Trust

Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. […]

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