Buyers
THE PLAYBOOK: How to Refocus Buyers Who Insist on Having It All
Editor’s Note: The Playbook is a monthly RISMedia segment centering on what brokers and agents are doing to ensure they not only survive but thrive in challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Check in on the third Thursday of every month for another addition to the series.… […]
Real Estate Economists Discuss How Tariffs Could Impact Homebuilders, Buyers
President Trump’s 25% tariffs on Mexican and Canadian imports, initially set to go into effect earlier this week on Tuesday, March 4, have been delayed up until April 2. Trump granted Mexico the extension, announcing it via Truth Social post, and just a few hours after, he reversed the order for Canada. For another month,… […]
4 Ways to Market to the Next Generation of Buyers
Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society. Most don’t, especially when it comes to housing, where change—especially demographically speaking—has historically come at a glacial pace. Although millennials, Gen Xers and even Boomers were at times expected to… […]
What Is “Demure and Mindful” to Real Estate? Let’s Look at First-time Buyers
First-time buyers have to be “demure and mindful” in many ways: finances, prior living situation, buyer offers, and working with a real estate agent. www.nar.realtor – Research
Red (Flag) Alert! Guiding Buyers After Discovering a Property’s Problems – Part 1
Wouldn’t it be neat if when you first arrive at a home for sale there were actual red flags planted in the front lawn warning of ominous issues? It would sure save the time and effort of having to discover them yourself. Perfect world, right? Unfortunately, absurdist humor is just that, so it is often… […]
4 Ways to Use Localized Demographic Data to Impress Buyers
Listing properties is often seen as a real estate agent’s most glamorous work, but buyers also need expert agents. If helping buyers find their perfect home is your specialty, use localized demographic data as your secret weapon to enhance your business. Let’s explore four ways to utilize it. What is demographic data? Demographic data encompasses… […]
Why Frustrated Buyers are Dropping Out of the Market
It’s not a buyer’s market in residential real estate right now—and many buyers are dropping out in the face of unfavorable market conditions. Bright MLS (covering the mid-Atlantic) has published its latest member survey results for May 2024. The survey surmises consumer behavior from agent/broker responses, and the results are eye-catching. Of the buyer agents… […]
One Day at a Time: Four Ways to Support Frustrated Buyers
It’s hard not to sympathize with the current plight of homebuyers—particularly the younger generation attempting to break into the market. Along with broader systemic pressures like stagnating wages and crippling student loan debt, young people trying to enter the housing market are facing stiff competition, dwindling affordability and a lack of inventory (in most regions).… […]
Millennials Reclaim Position as Largest Group of Home Buyers
Millennials Once Again the Largest Group of Home Buyers Millennials have eclipsed baby boomers to become the largest group of home buyers, marking a significant shift in housing market demographics. Media Contact: Spencer High 202-383-1051
What Are Seller Credits in Real Estate: the Assistance Buyers Often Need
In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final… […]