Buyers
4 Ways to Use Localized Demographic Data to Impress Buyers
Listing properties is often seen as a real estate agent’s most glamorous work, but buyers also need expert agents. If helping buyers find their perfect home is your specialty, use localized demographic data as your secret weapon to enhance your business. Let’s explore four ways to utilize it. What is demographic data? Demographic data encompasses… […]
Why Frustrated Buyers are Dropping Out of the Market
It’s not a buyer’s market in residential real estate right now—and many buyers are dropping out in the face of unfavorable market conditions. Bright MLS (covering the mid-Atlantic) has published its latest member survey results for May 2024. The survey surmises consumer behavior from agent/broker responses, and the results are eye-catching. Of the buyer agents… […]
One Day at a Time: Four Ways to Support Frustrated Buyers
It’s hard not to sympathize with the current plight of homebuyers—particularly the younger generation attempting to break into the market. Along with broader systemic pressures like stagnating wages and crippling student loan debt, young people trying to enter the housing market are facing stiff competition, dwindling affordability and a lack of inventory (in most regions).… […]
Millennials Reclaim Position as Largest Group of Home Buyers
Millennials Once Again the Largest Group of Home Buyers Millennials have eclipsed baby boomers to become the largest group of home buyers, marking a significant shift in housing market demographics. Media Contact: Spencer High 202-383-1051
What Are Seller Credits in Real Estate: the Assistance Buyers Often Need
In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final… […]
CRD Connect: Communicating Your Value as a Buyer’s Rep
No two years in real estate are ever the same, and things can change quickly. As we enter the new year, it’s likely that 2024 will be no exception. Due to the recent outcome of the Sitzer/ Burnett trial, real estate professionals and consumers are closely examining buyer agency and cooperative compensation. While the long-term… […]
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]
Studies: More Buyers of Color Forced to Wait Out Market
Two new NAR reports reveal the difficulties home buyers are facing across racial and ethnic lines and what can help them on their real estate journey. www.nar.realtor – Fair Housing
What Misconceptions Do Buyers Have About the Market?
The housing market is daunting to many homebuyers. Trying to understand the ins and outs of home-buying and home-owning seems impossible for many, leading to a lot of misconceptions from buyers. A new report from Clever found that buyers are confused on a lot of aspects of the housing market and home-buying, with 83% of… […]
Higher Home Prices and Mortgage Rates Made It Difficult for Home Buyers to Qualify in May 2023
With a monthly mortgage payment increase of 3.7% and a 2.8% rise in the median price of single-family homes, qualifying for a home loan was more challenging for potential buyers in May 2023. www.nar.realtor – Research