Buyers
Millennials Reclaim Position as Largest Group of Home Buyers
Millennials Once Again the Largest Group of Home Buyers Millennials have eclipsed baby boomers to become the largest group of home buyers, marking a significant shift in housing market demographics. Media Contact: Spencer High 202-383-1051
What Are Seller Credits in Real Estate: the Assistance Buyers Often Need
In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final… […]
CRD Connect: Communicating Your Value as a Buyer’s Rep
No two years in real estate are ever the same, and things can change quickly. As we enter the new year, it’s likely that 2024 will be no exception. Due to the recent outcome of the Sitzer/ Burnett trial, real estate professionals and consumers are closely examining buyer agency and cooperative compensation. While the long-term… […]
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]
Studies: More Buyers of Color Forced to Wait Out Market
Two new NAR reports reveal the difficulties home buyers are facing across racial and ethnic lines and what can help them on their real estate journey. www.nar.realtor – Fair Housing
What Misconceptions Do Buyers Have About the Market?
The housing market is daunting to many homebuyers. Trying to understand the ins and outs of home-buying and home-owning seems impossible for many, leading to a lot of misconceptions from buyers. A new report from Clever found that buyers are confused on a lot of aspects of the housing market and home-buying, with 83% of… […]
Higher Home Prices and Mortgage Rates Made It Difficult for Home Buyers to Qualify in May 2023
With a monthly mortgage payment increase of 3.7% and a 2.8% rise in the median price of single-family homes, qualifying for a home loan was more challenging for potential buyers in May 2023. www.nar.realtor – Research
THE PLAYBOOK: Deciding to Be a Buyer’s or Seller’s Agent
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every other Thursday for another addition to the series. If you’re a new… […]
Baby Boomers Overtake Millennials as Largest Generation of Home Buyers
Baby Boomers Now the Largest Generation of Home Buyers Most baby boomers are repeat buyers who have housing equity to propel them into their dream home and who are making housing trades later in life. Media Contact: Spencer High 202-383-1051 Working With Buyers, Working With Sellers, Working With First-Time Homebuyers, Working With Single Home Buyers, […]