Administration Announces Updates for Access to Homeownership
The White House released a series of announcements aimed at expanding access to homeownership and helping homeowners struggling financially to remain in their homes. www.nar.realtor – Fair Housing
Diversity Groups Target Hate by ‘Vocal Minority’ in Real Estate
Organizations representing Asian, Hispanic, LGBTQ+ and women professionals say persistent discrimination in real estate must be stopped. www.nar.realtor – Fair Housing
The Anatomy of a Marketing Budget
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the strategy behind bringing a listing to market and securing an offer is… […]
LeadingRE Adds More Tech to Solutions Group
Leading Real Estate Companies of the World® has announced the addition of Scott Le Roy Marketing (SLM) to its Solutions Group program of preferred business resources, SLM provides agent and technology onboarding, as well as ongoing technology support services to brokerages of all sizes. SLM’s range of solutions encompasses the setup of agent technologies such… […]
Webinar Recap: Top Real Estate Marketing Tools to Help You Sell More Homes
In the latest RISMedia webinar—“Top Real Estate Marketing Tools to Help You Sell More Homes”—panelists Riezl Baker, an award-winning luxury REALTOR® at Luxury Lake Oconee Real Estate Group; Sam Neumann, a Denver REALTOR® with Keller Williams Integrity Real Estate; and Stephanie Alfonso, the senior director of Sales Enablement and Field Education at Elm Street Technology,… […]
Unlocking the Potential of Gen Z in Real Estate: The Zoomers Are Here
The world is changing and so is the face of the real estate industry. As we navigate the ever-evolving landscape of business, it’s essential to adapt and prepare for the next generation of real estate professionals. Enter Generation Z, often referred to as Zoomers. Born from the mid to late 1990s through the early 2010s,… […]
Instant Reaction: Mortgage Rates, October 5, 2023
The 30-year fixed mortgage interest rate now sits at 7.49% as of October 5, 2023, up from 7.31% last week. www.nar.realtor – Research
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]