Residential Real Estate

Fed Chair Powell Affirms Rate Cuts Are Coming This Year as U.S. Moves Closer to 2% Inflation Goal

Federal Reserve Chair Jerome Powell on Wednesday signaled that rate cuts are coming this year, sticking to the Fed’s cautious script about slashing rates too quickly before it has a sustained handle on inflation. “In our pursuit of our dual mandate, the Federal Reserve remains steadfast in promoting maximum employment and stable prices for the… […]

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NAR Launches Newest ‘That’s Who We R’ Marketing Campaign

The National Association of REALTORS® (NAR) has unveiled its sixth iteration of the “That’s Who We R” national advertising campaign, offering consumers a first-hand look at what REALTORS® can do for them.  The company stated that this year’s advertising campaign will be seen across modern touchpoints, including broadcast and streaming platforms, online and terrestrial audio,… […]

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White House Announcement on Housing

The White House announces “New Actions to Boost Housing Supply and Lower Housing Costs,” aimed at creating more affordable homes and increasing transparency in rental housing. www.nar.realtor – Fair Housing

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Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real… […]

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Mike Pappas to Lead Panel on How to Generate Inventory at RISMedia’s 2024 Real Estate’s Rocking in the New Year

RISMedia is excited to announce that Mike Pappas, CEO of the Keyes Company, will be heading up an industry-leading panel of real estate experts at the 2024 Real Estate’s Rocking in the New Year, the company’s fourth-annual all-virtual conference to be broadcast live on Jan. 11, 2024.  Click here to register!  Pappas’s panel, “How to… […]

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Kicking Off the ‘Biggest Real Estate Campaign Ever’

  The glass booth, transparent except for looping letters spelling out “Homes.com,” sits at the back of what can best be described as a small settlement. Spread across several thousand square feet of the Anaheim Convention Center during the 2023 NAR NXT, the orange glow of the company’s branding shines out from dozens of massive… […]

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NAR’s ‘Bias Override’ Video Series Wins National Award

Produced in collaboration with the Perception Institute, the series helps real estate professionals examine implicit biases that could result in unequal treatment. www.nar.realtor – Fair Housing

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Flexmls Releases New ‘Launch’ Dashboard

FBS, the North Dakota-based real estate software company responsible for the Flexmls platform, has released the new Launch SSO Dashboard feature. This dashboard assists Flexmls users and MLS Administrators by showcasing MLS-provided apps and services in one convenient, secure and reliable single sign-on dashboard.  Launch improves the visibility of MLS-offered products and apps to MLS… […]

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VIDEO: Midwest Regional Rookie of the Year on First-Year Success in a Challenging Market

Since jumping into real estate, Heather McColaugh has taken the industry by storm. After years of managing her career in pharmaceutical sales and caring for her three adopted children, McColaugh realized that something needed to change. “I had absolutely no control over my day, and no bandwidth,” says McColaugh, the 2023 Midwest Regional Rookie of… […]

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Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these… […]

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