Residential Real Estate

Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid… […]

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Homeowners Enter Settlement Agreement with Appraiser in Racial Bias Suit

Two California homeowners entered a settlement agreement in a lawsuit alleging racially based discrimination in the appraised value of their home. www.nar.realtor – Fair Housing

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Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence

As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… […]

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Nurturing Agent Retention in Challenging Real Estate Times

In the realm of real estate, we find ourselves navigating through turbulent waters. The news media paints a gloomy picture, with low inventory and higher-than-normal mortgage rates creating an atmosphere of uncertainty. Oh, and the lawsuit too. In this challenging market, it’s crucial for real estate brokers to focus on agent retention and keep the… […]

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4 Mortgage-Refinancing Mistakes Homeowners Must Avoid

With mortgage rates recently starting to retreat from their highs of close to 8%, homeowners may start to consider refinancing in order to save money on monthly payments or possibly change to a shorter term. But they need to be aware of some important considerations before proceeding. Refinancing could actually be a losing proposition, as… […]

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Instant Reaction: Mortgage Rates, November 30, 2023

Mortgage interest rates dropped again to 7.22% from 7.29% last week; the drop from the October peak of 7.79% translates into a $ 125-a-month savings on a $ 400,000 mortgage. www.nar.realtor – Research

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National Association of Realtors® Installs 2024 Leadership

National Association of REALTORS® Installs 2024 Leaders Meet the 2024 NAR Leadership Team. Media Contact:  Troy Green 202-383-1042

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What Homebuyers and Sellers Don’t Know About Commissions

In the wake of Burnett vs. NAR, the topic of agent commission is all over the news. Many buyers and sellers, who aren’t in-the-know on all the ins and outs of real estate, are just now finding out how agent commission works. A new report from Clever took a look at home buyer and seller… […]

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Existing-Home Sales Receded 4.1% in October

Existing-Home Sales Receded 4.1% in October Prospective homebuyers experienced another difficult month due to lack of housing inventory and the highest mortgage rates in a generation. Media Contact:  Troy Green 202-383-1042

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NAR Advocacy Policy Priorities Outlined During 2023 Realtors® Annual Conference

NAR’s priorities include improving access to homeownership, expanding economic opportunities, and promoting NAR research to inform policymaking. www.nar.realtor – Fair Housing

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