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Better Homes and Gardens® Real Estate Launches “We Know” Campaign
Better Homes and Gardens® Real Estate has announced the launch of a new brand campaign and tagline, emphasizing their 99% client satisfaction rating and deep understanding of homes. This campaign further connects the trusted reputation and quality synonymous with the iconic Better Homes & Gardens media brand, which engages more than 42 million print and… […]
‘We Can’t Be Fragmented on Something as Important as This’
Above: Katie Lappe, left, with daughter Abby. Housing is for everybody. That is a goal, not a statement of fact. There remain a myriad of barriers—racial discrimination, lack of availability of homes, red tape, debt—that prevent huge swaths of people from achieving homeownership. If the mission of real estate professionals is to move toward that… […]