Strategy

Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers

In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]

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New Year, New Strategy: An Agent’s Guide to Social Media in 2023

In today’s digital-focused world, social media is a critical tool for real estate agents to have in their arsenal. From networking with industry experts and connecting with your sphere of influence, to showcasing your listings and highlighting your expertise, having a strong social media strategy is key to finding success in your business.  In RISMedia’s… […]

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Increase Results with a Better Follow-up Strategy

If you’re like most people, you find yourself always in a mode of “getting ready to get ready.” Well, it’s time to do something about it for greater success. Before you start thinking about all the different avenues there are to utilize to either get business as an agent, or to increase your sales team… […]

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