Should

Team Tactics: 4 Things Your Team Should Be Branding, and 2 You Shouldn’t

In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with success in the real estate business. At the same time, some take a “more is better” approach and seek to scrawl their logo, name, catchphrase or company on every billboard or knickknack they can get… […]

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Top 3 Overlooked Marketing Tactics Every Listing Agent Should Use

Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough to set you apart in an ever-changing and competitive real estate landscape.  Let’s explore three modern marketing strategies that can help you secure more listings in today’s real estate market. Live-hosted virtual tours Research shows that 97%… […]

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Name of the Game: 4 Things You Should Put Your Brand On, and 2 Things You Shouldn’t

In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with success in the real estate business. At the same time, some agents take a “more is better” approach and seek to scrawl their logo, name, catchphrase or company on every billboard or knickknack they can… […]

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Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these… […]

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Should a Buyer Consider a House on a Corner Lot? A Look at the Upside and Downside

Choosing a new home is an exciting and significant decision in one’s life. One of the many choices you’ll encounter when searching for the perfect home is whether to buy a house on a corner lot. Corner lots are unique in many ways, offering various advantages and disadvantages. Examining the pros and cons of corner… […]

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Home Enhancements Owners Should Avoid Before Selling

When you are preparing to sell your home, there are many improvements you can make. While you’ll get many suggestions for things you can do to make your home easier to sell, people rarely suggest things you don’t need to fix. Fixing up your home can be costly, and you might not get the return… […]

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4 Things You Should Never Leave Out of a Listing Presentation

Whether this aspect of the business is the most exciting part of your job or the most dreaded; whether you thrive in listing presentations or struggle, no agent will dispute that these meetings can test the abilities of even the most confident and seasoned real estate professional. In a very short period of time under… […]

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4 Topics Agents Should Be Educating Consumers on Consistently

There is a lot to learn and understand about the housing market, especially amid shifting conditions and economic uncertainty in the U.S. As if navigating the market wasn’t complicated enough for consumers, the start of a new year filled with projections of supply shortages, higher mortgage rates and elevated inflation adds further complexity that agents… […]

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Wait, What? 18 Unforeseen Things New REALTORS® Should Know

“But dad…whattaya MEAN you won’t hire me to sell your house? So WHAT if I only got my real estate license three months ago and have no listings yet. You chose your real estate agent friend over ME? Over FAMILY?” You likely aren’t laughing if you’re reading this and in the business. Because in real… […]

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Pros and Cons of an FHA 203k Loan: What You Should Know

Have you heard people talk about an FHA 203K loan and wondered what it was and how it worked? Buying a home is far more challenging when you are not familiar with common mortgage lingo. You may have heard about an FHA loan but what do the extra numbers and letters mean? When you are… […]

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