Seasonal

Social Skills: Fall Into Seasonal Marketing

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. While it might be… […]

Continue Reading

Fighting Seasonal Regression: 6 Ways to Adjust to Less Daylight

The research is clear—losing daylight is the same as losing productivity. A steady march into winter means less sunshine every day, and for everyone except those living in Hawaii and Arizona, last week saw a shift to earlier sunsets and sunrises. As real estate enters its slowest season, how do you defy, or shrug off… […]

Continue Reading
Karoly_Dave_60x60-1-1

Manage Your Seller’s Expectations Through Seasonal and Market Adjustments

The No. 1 goal of a listing appointment is to obtain the listing. As late summer/early fall approaches, it’s a challenging time due to sellers having unrealistic expectations. They’re looking at comparable properties that recently sold, but were listed in the spring or early winter when there was much less inventory. Whether it involves price […]

Continue Reading