Know
Better Homes and Gardens® Real Estate Launches “We Know” Campaign
Better Homes and Gardens® Real Estate has announced the launch of a new brand campaign and tagline, emphasizing their 99% client satisfaction rating and deep understanding of homes. This campaign further connects the trusted reputation and quality synonymous with the iconic Better Homes & Gardens media brand, which engages more than 42 million print and… […]
What Homebuyers and Sellers Don’t Know About Commissions
In the wake of Burnett vs. NAR, the topic of agent commission is all over the news. Many buyers and sellers, who aren’t in-the-know on all the ins and outs of real estate, are just now finding out how agent commission works. A new report from Clever took a look at home buyer and seller… […]
Webinar—What Leaders Need to Know, Now: Mission-Critical Strategies for Today’s Market
In today’s rapidly changing market, leaders face the urgent need to adapt and thrive amidst unprecedented challenges and emerging opportunities. From leveraging disruptive technologies to safeguarding profitability, brokerage executives must guide their agents with actionable insights to drive growth and stay ahead of the competition. In this special webinar, you will get a sneak peek… […]
iBuyers: What You Need to Know
If you are selling your home, the idea of using an instant buyer could look attractive. iBuyers are real estate companies that offer cash without many of the usual home-selling delays. An iBuyer can make an offer faster using algorithms to find their price. Closing should also happen faster, with the iBuyer not requiring financing… […]
Wait, What? 18 Unforeseen Things New REALTORS® Should Know
“But dad…whattaya MEAN you won’t hire me to sell your house? So WHAT if I only got my real estate license three months ago and have no listings yet. You chose your real estate agent friend over ME? Over FAMILY?” You likely aren’t laughing if you’re reading this and in the business. Because in real… […]
Pros and Cons of an FHA 203k Loan: What You Should Know
Have you heard people talk about an FHA 203K loan and wondered what it was and how it worked? Buying a home is far more challenging when you are not familiar with common mortgage lingo. You may have heard about an FHA loan but what do the extra numbers and letters mean? When you are… […]
What to Know About Working With a REALTOR®
Many people don’t really understand how the real estate business works or what is a REALTOR® and what they do. A REALTOR® ® is not the same thing as a real estate agent. REALTORS® are National Association of REALTORS® members who have taken an oath to follow a strict code of ethics. Even people that… […]
Do You Know Who Your Competition Is? The Answer Might Surprise You
Last year, the National Association of REALTORS® reported more than one and a half million licensed agents in the United States—the largest number of associates to ever be active at one time. That is a lot of options for consumers, and one could argue that it is your competition. But is it? As a master […]
Do You Know Where to Find a Secret Stash of Leads?
As a real estate agent, you know that prospecting for new leads is a critical daily activity. Have you ever wondered if there are leads out there that everyone else is missing? Instead of competing with lead gen platforms (like everyone else), there is a secret stockpile of valuable leads that may be waiting for […]