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Growing Through Every Step of Your Real Estate Career

Above, Terri Chapman Making your way in real estate is a journey that’s difficult to navigate alone. From becoming an agent to climbing the ladder into leadership, coaching can help guide real estate professionals through every step of their journey, laying the foundation to earn the trust and confidence they need to successfully navigate the… […]

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Top 3 Overlooked Marketing Tactics Every Listing Agent Should Use

Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough to set you apart in an ever-changing and competitive real estate landscape.  Let’s explore three modern marketing strategies that can help you secure more listings in today’s real estate market. Live-hosted virtual tours Research shows that 97%… […]

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Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these… […]

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Do All Agents Really Need Every Marketing Tool?

Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]

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From Paralegal to Real Estate Professional: Finding Success Every Step of the Way

This past November, I had the opportunity to sit down with Rookie of the Year finalist Nicole Dudley during the NAR NXT, the REALTOR® Experience conference in Orlando, Florida, to discuss all things real estate—from how she transitioned into the role by way of her paralegal career to the way in which Schuler Bauer Real… […]

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With an Eye on Sustainability, NAR to Plant One Tree for Every REALTOR®

Hurricane Ian made landfall outside of Cayo Costa, Florida, on the afternoon of Wednesday, September 28. With sustained winds just a few miles per hour shy of a Category 5, Ian became the strongest hurricane to hit Florida since Michael wiped out entire communities of the Florida panhandle in 2018. As it approached the state’s… […]

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Three Things Every Team Needs to Scale Efficiently

Real estate teams offer big benefits, especially for agents searching for increased opportunities and growth. When building your team, finding the right strategy for scaling your business should take priority—and efficiency should be a cornerstone of your overall plan. Whether your team is just getting started or is well-established in your marketplace, it’s important to… […]

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