Compelling

Social Skills: Storytelling in Real Estate—Crafting Compelling Narratives for Success in 2024

As the real estate industry continues to evolve, so do the strategies that set successful agents apart. This year, one of the key differentiators is the ability to weave captivating narratives that not only generate leads, but help do the ultimate task for agents—sell homes.  The term ‘storyteller’ has become synonymous with real estate in… […]

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6 Compelling Reasons to Boost Your Mortgage IQ

Agents with a rich understanding of mortgage finance have countless opportunities to deliver more value to their buyer-clients and gain a competitive edge. After all, a mortgage is the most complicated but essential aspect of most buyers’ transactions. Additionally, surveys from the National Association of REALTORS® have repeatedly found that over 90% of buyers count… […]

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