Clients

Social Skills: What’s Up With WhatsApp Business? 3 Ways This App Can Help You Connect With Clients

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. It’s 2024, and today’s buyers and sellers are a mobile-first demographic, always looking to their phones to research, explore and connect. Communicating with your clients effectively can make… […]

Continue Reading

4 Surefire Ways to Convince Potential Clients to Sign a Buyer Agent Contract

You’re comfortable in the knowledge that as a real estate agent you’re a pro’s pro. Until recently, you didn’t have to discuss with hopeful homebuyers precisely what your compensation would be. Now you do. What’s important is to communicate your value and what you will do for them, but what’s even more vital is to… […]

Continue Reading

Window to the Law: Working with Non-English Speaking Clients

Multilingual and non-English speaking consumers represent a large and growing segment of the real estate market. Knowing how to serve these consumers is not only a good business strategy, it helps real estate professionals stay compliant with fair housing laws. www.nar.realtor – Fair Housing

Continue Reading

NAR Certification Helps Agents Support, Understand Military Clients

Though only 7% of this country’s general population are veterans, the National Coalition for Homeless Veterans has found they comprise some 13% of America’s homeless population. The number has decreased significantly over the past decade, but much work remains in the ongoing effort to provide this most basic human need to the individuals who risked… […]

Continue Reading

REALTORS®: Share Exclusive Offers With Your Clients Before, During and After the Move

Buying or selling a home can be a challenging, stress-filled and often emotional experience, especially in today’s complex real estate market. As a REALTOR®, you’re resolved to help your clients make the process go as smoothly as possible from start to finish. Luckily, REALTOR Benefits® is there for you—and your clients—with exclusive savings on key… […]

Continue Reading

Social Skills: How to Use Chatbots to Streamline Communication With Potential Clients

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being available 24/7 for your clients is something that every agent strives for, but the reality is—that’s not reality. No matter how many hours you put into calling,… […]

Continue Reading

THE PLAYBOOK: Productive Conversations to Have With Clients in a Shifting Market

Editor’s Note: The Playbook is an RISMedia weekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every Thursday for another addition to the series. The way people are… […]

Continue Reading

10 Ways to Calm Jittery Clients Over Rising Mortgage Rates

The Big Six-Oh can mean different things to different people. For most it’s that they’ve reached the age of 60, with much more of their lives behind them than ahead. For younger folks these days, particularly those looking to buy homes, the Big Six-Oh probably refers to the latest 6.0 30-year fixed mortgage rate percent… […]

Continue Reading

Helping Clients Navigate Higher Rate Environments

Rising inflation and the Fed reeling back support have led to quickly rising rates. Here’s how you can help clients navigate this new environment. What’s happening in the market? There are three main factors affecting the current market: higher mortgage rates, low inventory and higher prices. Let’s explore these challenges. Higher mortgage rates  According to […]

Continue Reading

Commentary: 8 Things Your Real Estate Clients Expect From You

Without accounting for your real estate clients’ common needs and expectations, you might be underperforming and risk losing their business. Here are eight things your real estate clients are expecting from you as their real estate professional: Be available. Make yourself available to your clients as often as possible. Even if you cannot answer right […]

Continue Reading