Brand
The Hidden Dangers of a Weak Personal Brand
In the competitive landscape of real estate, your personal brand is your most valuable asset. It’s the foundation upon which you build your reputation, attract clients and differentiate yourself from the competition. Think of your brand as a house: a solid foundation, quality materials and careful design are essential for a structure that stands the… […]
Name of the Game: 4 Things You Should Put Your Brand On, and 2 Things You Shouldn’t
In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with success in the real estate business. At the same time, some agents take a “more is better” approach and seek to scrawl their logo, name, catchphrase or company on every billboard or knickknack they can… […]
Pillar To Post Launches Brand Refresh
Pillar To Post home inspection company has announced a complete brand refresh that is intended to provide new and existing franchise business owners with a more enticing and profitable franchise opportunity than ever before. The systemwide revamp is also intended to keep Pillar To Post on track with its anticipated growth goals. To expand its… […]
5 Tips for Building Your Personal Brand as a Real Estate Agent
Real estate agents need a competitive edge in the market, and that can come from creating a strong personal brand. It should showcase who you are, what you stand for and why clients should want to work with you. Even if you’re an established real estate agent, you should consistently revisit your brand positioning to… […]
Real Estate Agents: Use a Proven System to Build Your Brand and Grow Your Business
With the rapidly changing financial market, it is not surprising that real estate agents and their customers may feel on edge. That’s why it’s important to have a system in place to market your business and stand out as the confident professional your leads and clients need. Using a proven system like Buffini & Company’s… […]
Be the Boss of Your Brand
NAR PULSE—A .realtor web address can help you get your brokerage’s name into the rhythm of search engines’ algorithm and put you higher up in its search rankings. That means you’ll get more notice online—leading you to more leads! Claim your web address today, now with a FREE professional website! AVM vs the RVM®–REALTORS® Make the […]
Leveraging Social Media to Improve Brand Trust
Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career. Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence. […]