Compass Finally Reveals Residential Numbers for 2021
After being excluded from RISMedia’s 34th Annual Power Broker Report for incorporating commercial transaction data in its reported totals for 2021, Compass has since submitted to RISMedia verified residential-only numbers for the year: 2021 residential sales volume: $ 251,019,336,511 2021 residential transactions: 224,067 Number of offices: 501 Number of agents: 26,257 Compass had previously submitted […]
Ramping Up for Real Estate’s Busy Season
Spring is here, and with summer just around the corner, the real estate market is shifting into high gear. As a busy real estate agent heading into the busiest time of the year, you’re always looking for ways to optimize your time—and save money. The REALTOR Benefits® Program can help by bringing savings and unique […]
Instant Reaction: Mortgage Rates, March 31, 2022
Mortgage rates surged for the fourth straight week, rising to 4.67% from 3.76% in the first week of March 2022, significantly increasing borrowing costs for buyers. www.nar.realtor – Research
Guaranteed Rate Names Sanjay Gupta as Chief Marketing Officer and Chief Digital Officer
Guaranteed Rate has announced it has named veteran marketing executive Sanjay Gupta as its new chief marketing officer and chief digital officer. Gupta brings more than two decades of experience leading marketing efforts for some of the most recognized names in financial services, including Bank of America, Allstate and Ally Financial. He most recently served […]
Culture Drives Productivity
The most impactful job any brokerage leader or manager has is creating winning and thriving cultures. Winning sales teams are led by great leaders. The difference between a positive, thriving culture and a stagnate, unproductive one is in direct proportion to the leader’s energy, communication, direction and leadership of their team. As a broker or […]
Secret Vocabulary Tips to Build Relationships With the Affluent
To better serve potential clients with their real estate needs, you need to leverage effective luxury real estate marketing strategies. You not only need to appeal to them, but you also must show them why you’re the right real estate professional to partner with as they either buy or sell a home. If this is […]
It’s a Hot Market. Does My Client Need a Home Inspection?
Many buyers in today’s red-hot real estate markets are tempted to skip the home inspection. Yet there are abundant reasons why a home inspection should be a necessity, even if it isn’t part of the sales contract. First, the home inspection allows the potential buyer to learn about any major defects or damage that may […]
Bright MLS Strengthens Leadership Team with New Chief Marketing Officer
Bright MLS has announced that real estate veteran innovator Amit Kulkarni has joined the company’s executive leadership team as chief marketing officer to lead the company’s integrated marketing and brand strategies. The appointment comes at a time of unprecedented demand and influx of investments in real estate technology, the firm stated. Brian Donnellan, president and […]
Realogy, Not Compass, Takes Top Spot in 2022 Power Broker Report
The more than $ 2.2 trillion in collective 2021 sales volume reported by the Top 1,000 respondents to RISMedia’s 34th Annual Power Broker Survey is truly historic. Yet it doesn’t tell the complete tale of last year’s residential real estate market. The missing piece? Compass. While recent industry media coverage has declared Compass “the largest […]
Let’s Get Personal: How to Elevate Your Real Estate Customer Service Skills
Real estate has—and always will be—a customer-first industry. Customer service is the backbone of real estate; it could be the difference between landing future referrals and losing out on repeat clients. With people more connected to industry information, including the state of the economy, interest rates, supply chain’s effects on pricing, inventory availability and more, […]