Buffini & Company’s New CFSP Designation Attracts Over 6,500 Real Estate Professionals
Buffini & Company announced it has seen explosive growth in demand for its new Certified Full-Service Professional (CFSP) designation, with more than 6,500 participants signed up to gain certification since its August launch. Buffini stated that the CFSP designation has raised the bar in real estate professionalism and excellence. The program equips real estate professionals… […]
National Association of Realtors® Honors 2024 Good Neighbor Awards Finalists
NAR Honors 2024 Good Neighbor Awards Finalists The Good Neighbor Awards underscore the profound impact real estate professionals provide in their communities beyond the transactions and titles. Media Contact: Spencer High 202-383-1051
FBS Provides New MLS Specific Marketing Service
FBS has announced a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing and communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. Combining decades of… […]
The Hidden Dangers of a Weak Personal Brand
In the competitive landscape of real estate, your personal brand is your most valuable asset. It’s the foundation upon which you build your reputation, attract clients and differentiate yourself from the competition. Think of your brand as a house: a solid foundation, quality materials and careful design are essential for a structure that stands the… […]
ERA Real Estate Launches ‘Move Up’ Campaign
ERA Real Estate has announced the launch of a new marketing campaign, “It’s time to move up,” to reinforce the ERA ® brand’s promise to both agents and consumers. The campaign leveraged findings from agents and consumer research and builds on the ERA ® brand’s 99% recommendation rating, underscoring the brand’s affiliated agents and companies’… […]
What Is “Demure and Mindful” to Real Estate? Let’s Look at First-time Buyers
First-time buyers have to be “demure and mindful” in many ways: finances, prior living situation, buyer offers, and working with a real estate agent. www.nar.realtor – Research
NAR, the Media and Republican Politics—What Is the APOA, and Why Is It Controversial?
Does the National Association of REALTORS® (NAR) secretly support conservative causes unrelated to housing? That is the question put forth in a recent New York Times article, which highlighted a relatively obscure entity created by NAR that has paid grants (totalling almost $ 14 million) to various non-housing advocacy groups, including some that oppose abortion […]
CENTURY 21 Debuts ‘Joy of Home’ Global Campaign
Century 21 Real Estate LLC has unveiled its new global campaign, The Joy of Home. The multi-faceted media campaign—which will span social and digital media, in addition to two iconic Times Square billboards—leans into a more humanized message that celebrates what today’s home buyers are prioritizing: community, connection and a deeper sense of joy. As… […]