Unlocking the Potential of Gen Z in Real Estate: The Zoomers Are Here
The world is changing and so is the face of the real estate industry. As we navigate the ever-evolving landscape of business, it’s essential to adapt and prepare for the next generation of real estate professionals. Enter Generation Z, often referred to as Zoomers. Born from the mid to late 1990s through the early 2010s,… […]
Instant Reaction: Mortgage Rates, October 5, 2023
The 30-year fixed mortgage interest rate now sits at 7.49% as of October 5, 2023, up from 7.31% last week. www.nar.realtor – Research
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]
3 Ways Real Estate Coaching Will Empower Your Team
The real estate market is anticipated to see a pent-up demand from eager buyers and sellers in 2024, according to many experts. Forming or strengthening your real estate team now, ensuring that everyone is aligned and following the same gameplan, will allow you to manage the leads coming in smoothly and efficiently. For the team… […]
4 Ways To Shift Your Real Estate Marketing in Autumn
October has rolled in, but 2023 isn’t over yet. That said, if you’re looking for a business pivot, a new season is as good a time as any. Autumn is the season of change and renewal, after all. Here are some ways you can get your business into the Fall spirit, and even win you… […]
How You Frame Challenges Defines Your Ability to Meet Them
I like art, but I’m the first one to tell you that I’m not very good at it. I don’t know all the famous painters, or the differences in brush-stroke styles, but I have learned recently that the frame they put the artwork into matters just as much as the artwork itself. Different frames will… […]
Buckle Up: 2024 Is Going to Get Weird
Real estate is no stranger to the out-of-the-ordinary, and 2024 looks like it’s going to be a doozy. In some ways, we’ve found a new “normal”: shrinking broker margins, rising costs, inflationary pressure and scarce seller leads. In others, like interest rates, inventory and pricing, things feel more uncertain than ever. We’re heading for uncharted… […]