Do All Agents Really Need Every Marketing Tool?
Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%… […]
Homeowners Reveal the Frightening Facts About Haunted Houses
Haunted houses might be horror’s favorite attraction, but they definitely do not have the same appeal when it comes to the real estate market. Despite the ghosts and ghouls that come with the territory, 52% of Americans would consider purchasing a haunted house, and 29% believe they already live in one, according to a new… […]
Existing-Home Sales Fell 2.0% in September
Existing-Home Sales Fell 2.0% in September Regionally, sales rose in the Northeast but receded in the Midwest, South and West. All four regions of the U.S. saw year-over-year sales declines. Media Contact: Troy Green 202-383-1042
Basement Bedroom Requirements: Ensuring Safety and Comfort
Basement bedrooms have become increasingly popular in modern homes. Whether you want to add extra living space or create a cozy guest room, transforming your basement into a bedroom can be fantastic. However, specific basement bedroom requirements must be met to ensure the safety and comfort of occupants. We will delve into the essential aspects… […]
Administration Announces Updates for Access to Homeownership
The White House released a series of announcements aimed at expanding access to homeownership and helping homeowners struggling financially to remain in their homes. www.nar.realtor – Fair Housing
Diversity Groups Target Hate by ‘Vocal Minority’ in Real Estate
Organizations representing Asian, Hispanic, LGBTQ+ and women professionals say persistent discrimination in real estate must be stopped. www.nar.realtor – Fair Housing
The Anatomy of a Marketing Budget
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the strategy behind bringing a listing to market and securing an offer is… […]
LeadingRE Adds More Tech to Solutions Group
Leading Real Estate Companies of the World® has announced the addition of Scott Le Roy Marketing (SLM) to its Solutions Group program of preferred business resources, SLM provides agent and technology onboarding, as well as ongoing technology support services to brokerages of all sizes. SLM’s range of solutions encompasses the setup of agent technologies such… […]
Webinar Recap: Top Real Estate Marketing Tools to Help You Sell More Homes
In the latest RISMedia webinar—“Top Real Estate Marketing Tools to Help You Sell More Homes”—panelists Riezl Baker, an award-winning luxury REALTOR® at Luxury Lake Oconee Real Estate Group; Sam Neumann, a Denver REALTOR® with Keller Williams Integrity Real Estate; and Stephanie Alfonso, the senior director of Sales Enablement and Field Education at Elm Street Technology,… […]