Residential Real Estate
FBS Provides New MLS Specific Marketing Service
FBS has announced a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing and communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. Combining decades of… […]
The Hidden Dangers of a Weak Personal Brand
In the competitive landscape of real estate, your personal brand is your most valuable asset. It’s the foundation upon which you build your reputation, attract clients and differentiate yourself from the competition. Think of your brand as a house: a solid foundation, quality materials and careful design are essential for a structure that stands the… […]
ERA Real Estate Launches ‘Move Up’ Campaign
ERA Real Estate has announced the launch of a new marketing campaign, “It’s time to move up,” to reinforce the ERA ® brand’s promise to both agents and consumers. The campaign leveraged findings from agents and consumer research and builds on the ERA ® brand’s 99% recommendation rating, underscoring the brand’s affiliated agents and companies’… […]
What Is “Demure and Mindful” to Real Estate? Let’s Look at First-time Buyers
First-time buyers have to be “demure and mindful” in many ways: finances, prior living situation, buyer offers, and working with a real estate agent. www.nar.realtor – Research
NAR, the Media and Republican Politics—What Is the APOA, and Why Is It Controversial?
Does the National Association of REALTORS® (NAR) secretly support conservative causes unrelated to housing? That is the question put forth in a recent New York Times article, which highlighted a relatively obscure entity created by NAR that has paid grants (totalling almost $ 14 million) to various non-housing advocacy groups, including some that oppose abortion […]
CENTURY 21 Debuts ‘Joy of Home’ Global Campaign
Century 21 Real Estate LLC has unveiled its new global campaign, The Joy of Home. The multi-faceted media campaign—which will span social and digital media, in addition to two iconic Times Square billboards—leans into a more humanized message that celebrates what today’s home buyers are prioritizing: community, connection and a deeper sense of joy. As… […]
Existing-Home Sales Advanced 1.3% in July, Ending Four-Month Skid
Consumers are seeing more choices, and affordability is improving due to lower interest rates. www.nar.realtor – Research
July 2024 Foot Traffic
Nationally, Sentrilock home showings were up 1% year-over-year. Showings increased in the Northeast and the South regions of the U.S., and declined in the Midwest and West regions. www.nar.realtor – Research
Trends in Housing Affordability: Who Can Currently Afford to Buy a Home?
With mortgage rates recently falling below 6.5%, there has been an improvement in housing affordability. www.nar.realtor – Research