Success

VIDEO: Midwest Regional Rookie of the Year on First-Year Success in a Challenging Market

Since jumping into real estate, Heather McColaugh has taken the industry by storm. After years of managing her career in pharmaceutical sales and caring for her three adopted children, McColaugh realized that something needed to change. “I had absolutely no control over my day, and no bandwidth,” says McColaugh, the 2023 Midwest Regional Rookie of… […]

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Connecting, Inspiring and Empowering Women on the Path to Success

Above from left, Sue Yannaccone, Sherry Chris and Lindsay Listanski What Moves Her®, the advocacy organization designed to help women in the real estate industry, is making waves with its latest endeavor: the Balance Blueprint campaign. Spearheaded by Sue Yannaccone, the powerhouse behind Anywhere Brands and Anywhere Advisors, this innovative initiative aims to revolutionize the… […]

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Unlocking Success: The Power of Follow-Up In Recruiting Real Estate Agents

In the competitive realm of real estate, recruiting agents is a pivotal task, and the fortune often lies in the art of follow-up. Changing brokerages is a significant decision, and acknowledging the weight of this transition can make all the difference.  Culture beyond words Show don’t just tell. Use the follow-up process to immerse potential… […]

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Social Skills: Storytelling in Real Estate—Crafting Compelling Narratives for Success in 2024

As the real estate industry continues to evolve, so do the strategies that set successful agents apart. This year, one of the key differentiators is the ability to weave captivating narratives that not only generate leads, but help do the ultimate task for agents—sell homes.  The term ‘storyteller’ has become synonymous with real estate in… […]

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Building a Strong Identity for Success

Lisa Halter Founder, Owner and Principal Broker Halter Associates Realty, a member of Leading Real Estate Companies of the World® Bearsville, New York https://www.halterassociatesrealty.com  Region served: Hudson Valley and Catskill Region Years in real estate: 22 Number of offices: 2   Number of agents: 55 How has your experience running a successful marketing company proven advantageous… […]

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Midwest Team’s Collegial Atmosphere in College Town Propels Success

Above: Matt Winzenried, center, with his team Talk about taking real estate marketing to the next level… Matt Winzenried Real Estate Partners, a Madison, Wisconsin brokerage aligned with Realty Executives, showcases T-shirts, hoodies and sweatshirts featuring a stylized MW logo for sale on Amazon.com. While the agency leader’s plan wasn’t to have the clothing serve… […]

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Ask the Newsmakers: Celebrating Success in a Fast-Paced Industry

Being a real estate agent can often be likened to Greek mythology’s Sisyphus rolling a boulder up a hill day in and day out. Once a sale is closed and your clients move in, it’s on to the next transaction. While many REALTORS® thrive in this type of fast-paced environment, when you spend so much… […]

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Broker Marketing Kits Essential to Agent Success

With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up with ways to capture the attention of potential buyers and sellers.  From GPS-enabled digital ads to interstate highway billboards, the noise of modern marketing is all around us, but as with everything else in real… […]

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Ask the Newsmakers: Taking Measures to Maintain Success

For brokerage leaders, security can be hard to come by. Operating a real estate firm or top team in today’s shifting market can mean making hard choices to keep your business in the black. In recognition of this, we asked a few of the Power Brokers and team leaders among our 2023 Real Estate Newsmakers… […]

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From Paralegal to Real Estate Professional: Finding Success Every Step of the Way

This past November, I had the opportunity to sit down with Rookie of the Year finalist Nicole Dudley during the NAR NXT, the REALTOR® Experience conference in Orlando, Florida, to discuss all things real estate—from how she transitioned into the role by way of her paralegal career to the way in which Schuler Bauer Real… […]

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