Sellers
What Homebuyers and Sellers Don’t Know About Commissions
In the wake of Burnett vs. NAR, the topic of agent commission is all over the news. Many buyers and sellers, who aren’t in-the-know on all the ins and outs of real estate, are just now finding out how agent commission works. A new report from Clever took a look at home buyer and seller… […]
Building a Digital-First Marketing Strategy for Today’s Buyers and Sellers
In this month’s issue of RISMedia’s Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®, to discuss the importance of taking a digital-first marketing approach to engage the modern consumer. Paige Tepping: How does your background working with technology-focused brands inspire what… […]
THE PLAYBOOK: Deciding to Be a Buyer’s or Seller’s Agent
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every other Thursday for another addition to the series. If you’re a new… […]
Manage Your Seller’s Expectations Through Seasonal and Market Adjustments
The No. 1 goal of a listing appointment is to obtain the listing. As late summer/early fall approaches, it’s a challenging time due to sellers having unrealistic expectations. They’re looking at comparable properties that recently sold, but were listed in the spring or early winter when there was much less inventory. Whether it involves price […]
Sellers Are Rejecting FHA/VA Backed Offers; Buyers Passing Instead of Compromising
The Urban Institute (UI) says it appears that the current sellers’ market is having a negative impact on government backed loans and the borrowers who need to use them. In an article posted on UI’s Urban Wire blog, Janneke Ratcliffe and Laurie Goodman write that, while soaring home prices and historically low inventories of available […]
Fair Housing Claim Alleges Racial Discrimination by Sellers
Learn how to respond when your client violates fair housing laws. www.nar.realtor – Fair Housing