Social Skills: Spring Events to Thaw Out Your Lead Generation

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The temperatures are rising, ice and snow are melting away, and the first day of Spring is less than a week away! It’s time to thaw out your… […]

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Women in Real Estate: It’s Time to Be Fearless

It’s been pointed out for decades that, “Ginger Rogers did everything Fred Astaire did, except backwards in high heels.” Yet despite the wry, if credible, suggestion that females have at least as much talent, flexibility and gumption as their male counterparts, women still lag far behind men in top-tier leadership roles. Now, in a time… […]

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Bright MLS Wins Award for ‘Open Housing Marketplace’ Campaign

Bright MLS has announced that its “Open Housing Marketplace” campaign, designed to increase awareness about a fair housing market, has been selected as a two-category winner (Responsible Technology and Diversity, Equity and Inclusion) in the 3rd Annual Anthem Awards. Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose and mission-driven work… […]

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What Are Seller Credits in Real Estate: the Assistance Buyers Often Need

In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final… […]

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Fed Chair Powell Affirms Rate Cuts Are Coming This Year as U.S. Moves Closer to 2% Inflation Goal

Federal Reserve Chair Jerome Powell on Wednesday signaled that rate cuts are coming this year, sticking to the Fed’s cautious script about slashing rates too quickly before it has a sustained handle on inflation. “In our pursuit of our dual mandate, the Federal Reserve remains steadfast in promoting maximum employment and stable prices for the… […]

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NAR Launches Newest ‘That’s Who We R’ Marketing Campaign

The National Association of REALTORS® (NAR) has unveiled its sixth iteration of the “That’s Who We R” national advertising campaign, offering consumers a first-hand look at what REALTORS® can do for them.  The company stated that this year’s advertising campaign will be seen across modern touchpoints, including broadcast and streaming platforms, online and terrestrial audio,… […]

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White House Announcement on Housing

The White House announces “New Actions to Boost Housing Supply and Lower Housing Costs,” aimed at creating more affordable homes and increasing transparency in rental housing. www.nar.realtor – Fair Housing

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Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real… […]

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Mike Pappas to Lead Panel on How to Generate Inventory at RISMedia’s 2024 Real Estate’s Rocking in the New Year

RISMedia is excited to announce that Mike Pappas, CEO of the Keyes Company, will be heading up an industry-leading panel of real estate experts at the 2024 Real Estate’s Rocking in the New Year, the company’s fourth-annual all-virtual conference to be broadcast live on Jan. 11, 2024.  Click here to register!  Pappas’s panel, “How to… […]

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Kicking Off the ‘Biggest Real Estate Campaign Ever’

  The glass booth, transparent except for looping letters spelling out “Homes.com,” sits at the back of what can best be described as a small settlement. Spread across several thousand square feet of the Anaheim Convention Center during the 2023 NAR NXT, the orange glow of the company’s branding shines out from dozens of massive… […]

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